For example, the number of applications sold worldwide in all languages, considering all the companies operating in this sector. Even if your business only develops applications in Portuguese for cell phones and tablets , targeting the Brazilian market. It is worth remembering that to operate in a global market you need to have a broad capacity to act, in addition to facing a lot of competition. Therefore, you need to further define your options and discover the size of the market actually available for your business, with the help of SAM.
SAM – Serviceable Addressable Market Or Serviceable Available Market, the acronym SAM can be translated as addressable, usable or available market. It is the part of the TAM that your company really has the capacity to meet in the medium Phone Number List and long term. This means that you need to realistically define the size of the market where your company can operate, taking into account the skills and capabilities of your business. To illustrate, I will continue using the example of applications. Imagine that your business only develops gaming applications. Surely, you will need to adjust your market projection according to this characteristic.
Imagine that the total application market earned R billion per year in Brazil. It would be a mistake to consider this entire amount. Because in the example I created, your company only develops gaming applications, which is hypothetically equivalent to of this market. This means a market worth R million and not R billion. In this case, the total application market worth R billion is equivalent to the TAM. The gaming market, responsible for moving R million, is equivalent to SAM. It works the way I told you at the beginning of this article. It's as if you passed the market through a sieve.
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